Ten years reading a room: live, on paper, and inside a P&L.

I didn't start in marketing. I started in theatres, concert halls, and convention centers, running the technical side of live shows, managing teams of up to 100 people, and making sure that when 11,500 visitors walked through the door, everything just worked.

What nobody tells you about live events is that they're 90% storytelling. Every show, every convention, every product launch has an audience you need to read in real time, a message you need to land in seconds, and zero room for a flat line. I spent a decade doing exactly that under pressure. And somewhere along the way I realized the skill transfers directly to a blank page.

These days I write it down instead of shouting it into a headset. Same instinct: know the audience, find the one line that lands, cut everything else.

Alongside live events, I've spent years running my own companies. I built Boccard Solutions, an e-commerce business selling luxury footwear and accessories, and used it as a base for consulting: helping companies across industries find the actual fix hiding inside whatever problem they thought they had. Today I lead BMC Holding SA, a multi-activity holding spanning health tech, luxury concierge, live events, and cybersecurity, as CEO. Previously, I oversaw operations at GLOVONT SA.

All of it comes back to the same instinct: understand a business well enough to know what to say about it, or what to fix in it.

Based in Geneva, Switzerland. Working remotely with teams anywhere.